Making eco-conscious decisions easier
We use a detailed framework that scores brands with robust data from a range of sources to give a holistic and definitive environmental performance score.
Reputable data within the Earthmark Methodology
As an aggregator, we gather a wide range of data from four key data groups that we then analyse and produce a simple 1-5 score to show how seriously brands are taking their environmental performance. We aren’t here to reinvent the wheel; we’re here to bring relevant information together and present it in a simple way to people where they need it, when they need it.
Third Party
Scoring
Business Information
Future Commitments
Current
Performance
Making a difference now
Some sectors are ahead of others. Some businesses choose to disclose a lot of environmental data, others don’t. Some companies will be required to share their environmental data by law, others won’t.
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But, the thing is, every business, consumer and employee is part of the solution when it comes to combating the climate crisis. We aren’t waiting for complete, wholesale data access or future regulations.
We’re acting now.
What we look at
As a foundation the first impact category we consider, is a business’ size (number of employees, locations, revenues) and sector.
We want to be able to compare companies in a way that makes sense, so compare companies within their own sector and size. Otherwise it would be like “comparing apples with pears rather than apples with apples”.
Earthmark scores
Our methodology is applied to brands to create simple 1-5 scores making it easy to compare brands side by side.
Conventional
1 out of 5
Business operations are meeting the minimum possible standards.
Effective
2 out of 5
Doing better than average. This includes implementing sustainable practices like recycling and making efforts to reduce emissions.
Sustainable
3 out of 5
Think carbon neutral, or net zero. Practices are in place that mean they’re doing no harm, but they’re not doing good for the environment either.
Accelerating
4 out of 5
Reversing negative impact. Taking ownership of their impact and restoring ecosystems, taking part in reforestation and water and soil stewardship.
Regenerative
5 out of 5
Optimising positive impact and creating a future when human and natural systems co-evolve as one. Examples include regenerative agriculture.
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Utilising reputable sources
We collect emissions, waste and energy data from industry-leading market intelligence firm, S&P Global, which would typically be hidden from consumers behind a paywall, and an open source ESG database, Wikirate, which uses data measured by the CDP (Carbon Disclosure Project) and GRI (Global Reporting Initiative). Combined, these data sources provide us with access to data to over 3.6m companies.
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Our methodology draws upon extensive market analysis, consumer research and expert consultation. To make it easier for consumers and to contextualise cross-sector data, we use well-established approaches that are widely adopted and people are familiar with, like eco-efficiency and the likert scale.
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Combined, this dataset allows us to compare apples with apples, getting a picture of a business’ environmental performance today and tomorrow; whilst also summarising how they are scored by existing industry ecolabels and certifications. We stick to the principles of ensuring all data we use is relative, relevant and recent.
