Kindred for Business is a tech for good social enterprise that has developed a unique loyalty and monetization platform. Kindred has incorporated Earthmark to deliver a powerful new feature with UK telco, Virgin Media O2.

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This new feature, "Feel Good Shopping", allows users to browse as normal on their mobile browser, see the environmental performance of a brand (the brands' Earthmark) and generate funds to donate to sustainability initiatives. 

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Users can access online discounts 40,000+ retailers. Earthmarks are currently shown alongside almost 600 of those, with plans to expand that number significantly over time.

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This is the start of the shopping revolution. Together with our partners, like Kindred, we're placing a brands' environmental performance into customer journeys, just in the same way that trust and popularity already play a part. The power is in your hands. Shopping with your values in mind, on your terms.

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