Consumers want to know that they’re making the right choice for the planet, so why not make it easier for them, with a no-nonsense, super simple 5 point scoring system.
With eco-conscious shopping habits on the rise, it’s little surprise we’ve seen a heightened conversion rate with our marketplace platform clients.
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Improve commercials
We aggregate a huge range of environmental data and bring it together into one, easy-to-understand score.
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Your consumers will have an at-a-glance view of a brand’s environmental performance without having to leave your platform. So, you can establish yourself as their go-to for eco-conscious shopping.
Build trust with reliable data
Consumers want to feel informed enough to make decisions based on their own values, and more people than ever are concerned about eco-conscious shopping.
Earthmarks are a simple, yet extremely effective way to give you the power to keep your customers in the know and help them on their journey to creating a greener future.
Empower your customers
Why Earthmark? Why now?
Things are changing when it comes to eco-conscious shopping behaviours. So, if you're looking to the future of your e-commerce enterprise, take note...
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Consumers are willing to pay 10% more for products from sustainable brands. [PwC]
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Online search volumes continue to show a rise in consumer interest in ethical brands and taking action with terms such as “carbon neutrality” and “ways to reduce carbon footprint” up 92% and 101% respectively in the last year [Think with Google]
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62% of shoppers say they care about at least one sustainability aspect when purchasing online [Google Data/Kantar]
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The demand for eco-friendly products is expected to grow by 15% annually. [McKinsey]
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Integrate with your platform
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We’ll embed Earthmarks into your platform, allowing consumers to see the environmental scores next to the brands you feature
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Earthmarks provide a quick and easy insight into the brand's environmental impact, keeping your customers informed
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With such a simple, five-point visual scoring system, your users have less reason to leave your site and do their research elsewhere
Provide simple, reliable environmental information to your customers
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Earthmarks take all the confusion out of finding eco-friendly brands. We’ve condensed huge amounts of publicly available information and put it into a simple 5 point scoring system
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Our Earthmark scores are displayed in an easy-to-understand format that customers can trust
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Be confident that your customers have access to current, credible and trustworthy information
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Attract conscious customers time and time again
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Provide shoppers with a simple, effective and reliable way to shop in a more informed way
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Tap into a growing market of people looking to make a positive impact with their shopping habits and become their go-to trusted platform.
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Showcase your commitment to helping bring environmental transparency to investors, partners and your customers too.
Earthmark scores
Our methodology is applied to brands to create simple 1-5 scores making it easy to compare brands side by side.
Conventional
1 out of 5
Business operations are meeting the minimum possible standards.
Effective
2 out of 5
Doing better than average. This includes implementing sustainable practices like recycling and making efforts to reduce emissions.
Sustainable
3 out of 5
Think carbon neutral, or net zero. Practices are in place that mean they’re doing no harm, but they’re not doing good for the environment either.
Accelerating
4 out of 5
Reversing negative impact. Taking ownership of their impact and restoring ecosystems, taking part in reforestation and water and soil stewardship.
Regenerative
5 out of 5
Optimising positive impact and creating a future when human and natural systems co-evolve as one. Examples include regenerative agriculture.
Helping consumers make climate-friendly choices
Savings United, The Independent and Earthmark partnered to build an initiative on The Independent’s vouchers page, providing Earthmarks alongside brands.
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Value-conscious consumers browsing The Independent’s vouchers page now do so with the environment top of mind. More transparency for consumers, less bounce and more conversions for The Independent. Win-win.
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