Earthmark Business Environmental Scores For Brands

Version 1.0, effective 27 June 2025

This Privacy Policy explains how Earthmark collects, uses, and protects your information when you engage with our platform—whether as a brand representative, consumer, or marketplace partner.

By creating an account, submitting your data, or joining our community, you agree to the terms set out below.

Who We Are

Earthmark helps brands and marketplaces communicate their environmental performance with clarity, context, and transparency. We also provide tools for consumers to make more informed, sustainable shopping decisions.

Earthmark is the data controller for the purposes of applicable data protection laws. Our registered office is 13 Upper High St, Thame, Oxfordshire OX9 3ER.

What Information We Collect

We collect information depending on how you interact with us:

a. Brand Representatives

When claiming or managing a brand profile, we collect:

Full name
Work email
Company name and website
Job title
Login credentials (email and password)

b. Consumers / Individuals

When joining our community or opting to be contacted, we collect:

Full name
Email address
Optional preferences (e.g., interests in sustainability, topics you'd like to hear about)

c. Marketplace Partners

When requesting information or partnership opportunities, we collect:

Name
Business email
Organisation name
Role/title

We may also collect basic technical information (IP address, device/browser type, interaction logs) to help improve platform performance.

Business Data Submission

If you’re a brand representative, you may also submit public-facing business environmental data including:

Carbon emissions (Scope 1–3)
Waste data (total, recycled, disposed)
Environmental goals (e.g. net zero targets)
Revenue band and sector
Third-party certifications or ratings

This data will be used to generate and publish your Earthmark score. It may be publicly viewable on your business profile and/or surfaced through our partner marketplace platforms.

How We Use Your Information

Personal Information (Private)

We use your name and contact details to:

Create and manage your account (for brand reps)
Send relevant updates and resources (for consumers)
Discuss Earthmark integration opportunities (for marketplaces)
Provide customer support or respond to inquiries

We do not sell your personal data. Your information is securely stored and used only for the purposes outlined above.

Business Environmental Data (Public)

We use submitted business data to:

Generate and display your Earthmark score
Contextualise performance against peers
Support sustainability-focused features across platforms

Legal Basis for Processing

We process your information on the following legal bases:

Consent – When you voluntarily submit your personal data
Contractual necessity – To fulfil account or partnership requests
Legitimate interest – To provide and improve our platform and respond to your enquiries

Data Sharing

We only share your data with:

Our internal Earthmark team and service providers (under strict confidentiality)
Regulatory authorities where legally required

Business-level environmental data may be publicly visible on your profile and/or surfaced through integrations with partner platforms.

Your Rights

Depending on your location, you may have the right to:

Access or update your information
Request deletion of your personal data
Withdraw consent or object to processing
Correct inaccuracies in your profile
File a complaint with your local data protection authority

To exercise these rights, please email us at hello@earthmark.io.

Data Retention

We retain:

Personal data: Only as long as needed for your account, communication, or legal compliance
Business data: Public data may be retained as part of Earthmark's public environmental transparency platform unless requested otherwise