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Let's get to it! We created Earthmark because it's easier to see how trustworthy, hygienic or popular brands are than it is to see how environmentally-friendly they are. We think that's pretty rubbish given we're in a climate crisis. ​ Drowning in a sea of ecolabels and yawning through ESG reports in an attempt to cut through the noise and see who's good (or bad) for the planet. We didn't think we were the only ones, and it turns out we're not. ​ Our original idea back in 2019, was to create an app showing the most eco-friendly options nearby for eating, drinking, shopping and travelling. After kissing a few frogs and learning a lot through ideas competitions and venture builders (Climate-KIC and Carbon13), we figured out that the real problem lay in figuring out the actual environmental impacts of businesses. ​ With so many labels, certifications and assessors, there needed to be an aggregator to simplify things and help people, businesses and industries move forward in driving actual change. In 2021, Earthmark was born. Meet our team We're a group of product, partnership, data and sustainability people with experience in consulting, coding, building and selling at companies such as Virgin Media O2, Wayra, BT, EY, Heineken, the European Commission and Amey. Jack Linnett Co-found er & CEO Laura Gibson Co-found er & COO Ollie Gibbs Co-found er & Advisor Anastasis Stamatis CTO

Privacy Policy Earthmark Solutions Limited December 2022 1. Introduction This privacy policy sets out how we use and protect any information that you provide to Earthmark Solutions when you use the Earthmark website. We are committed to ensuring that your privacy is protected. Any personal information you provide when using our products or services will only be used in accordance with this policy. We may change this policy from time to time by updating this page. You should check this page to ensure that you are happy with any changes. This policy is effective from June 2022. 2. What information we collect As a minimum, we ask for the below information via the website: - Your email address 3. How we use the information The information that we collect and store about you is primarily used to enable us to provide our products and services. However, we may also use your information: ​ - To improve our products and services - To send promotional email communications about special offers, news, product updates or other information which we think you may find interesting - To contact you for market research purposes Note that you may opt out of these communications at any time by clicking the Unsubscribe link in any email or by sending a request to hello@earthmark.io 4. Storing your personal data We will store your data for as long as you have an active account, whether it is a free account or a paid account. For all dormant accounts, we keep data for up to 5 years after which it is securely deleted. 5. Security We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial processes to secure and safeguard the data we collect and store. The transmission of information via the internet is not completely secure and we cannot guarantee the security of data sent to us electronically. The transmission of data is entirely at your own risk. 6. How we use cookies A cookie is a small file which allows websites and apps to identify individual users and store information about each user’s preferences. A cookie does not give access to any more information than a user chooses to provide. We use cookies: - To identify users and provide personalised content and features - To identify the content and features that are being used You may choose to enable or disable cookies. Most web browsers automatically enable cookies, but you can usually modify a browser’s settings to disable cookies if you prefer. If you disable cookies you may not be able to take full advantage of our website. 7. Disclosing your information We may disclose your information to third party suppliers that we work with to provide our products and services. We carefully review each supplier to ensure they handle data in line with this policy. We may also disclose your information where we are required to do so by law. 8. Controlling your personal information You may choose to restrict the collection or use of your personal information in the following ways: - If you receive a promotional email, you may opt out by clicking the Unsubscribe link at the bottom of the email. - At any time you can opt out of promotional email communications by sending a request to hello@earthmark.io - If you would like us to delete all the information we have collected about you, send a request to hello@earthmark.io - If you would like to otherwise restrict the use of the information we have collected about you, send a request to hello@earthmark.io Should you wish to access the information we hold about you, please send a request to hello@earthmark.io 9. How to complain If you have any concerns about our use of your personal information, you can make a complaint to us at hello@earthmark.io

Start your journey with Earthmark Enjoy discounted rates as a valued CJ partner. 1 Get in touch Let us know who you are, which company you are acting on behalf of, your CJ Publisher Company ID (CID) and, if you can, a list of brands (in Excel XLS format) you wish to be assigned with Earthmarks. Don't worry if you don't have the brand list yet, we can get that from you later. 2 Let's make it official We'll be in touch, usually within a day or two, to get things moving. This will involve agreeing timelines, scope and signing on the dotted line with a contract. 3 Go, go, go! Let's get cracking with spotlighting brands' environmental performance and empowering your customer base to make the right decisions! Let's Get Started First Name Last Name Email Company CJ Publisher Company ID (CID) Brand list (xls.) Upload File Upload supported file (Max 15MB) Sign Me Up Thanks, we'll be in touch!

FAQs Earthmark Rating Principles Rating Improvements Packages What is an Earthmark? An Earthmark is a simple five leaf rating that shows how a brand is performing from an environmental perspective. Earthmark's rating ranges from 0, representing businesses operating as usual with little to no impact on mitigating the effects of climate change, through to 5, representing businesses optimising positive impacts through regenerative business practices. How is Earthmark different from other sustainability certification bodies? Earthmark is here to bring order to the chaos, doing the search for you by aggregating global data from verified, trusted, and published sources to provide a single, simple view. Our aim is to make environmental performance accessible and comparable for all. How is an Earthmark created? Earthmark exists to bring businesses and consumers together to make sustainability simple and transparent for everyone to make informed choices. Based on Earthmark’s guiding principles, our tools search the vast data pool of industry-leading certifications and third-party verified databases to ensure the result we present is the latest, most trustworthy, and robust information available. ​ Earthmark considers the industry and size of a business, current and future committed environmental performance (i.e. emissions, carbon intensity and net-zero targets) as well as selected third-party certifications to get an accurate, representative view. ​ Why are Earthmarks needed? Consumers need to know their actions are making a positive impact on the world and E arthmarks help consumers to simply make an informed decision. Research shows that 57% of consumers are willing to change their shopping habits to reduce negative environmental impact (IBM ). A whopping 88% of consumers want brands to help them live sustainably, but 43% believe brands make it harder (Forbes ).

Empowering conscious consumption with environmental scores. 1/5 Learn more OUR PARTNERS What we do Using Earthmark’s 0-5 score system, people can make decisions based on businesses’ environmental impact, just as they can with trust and popularity. We partner with third-party platforms to plug Earthmarks into existing customer journeys; online places where people already browse, shop , compare and spend. Empower change We do the leg work for consumers. Decide which brands you interact with. Simplify things No waffle, just a 0-5 score. Generate ROI We're helping partners reduce bounce rate and increase conversions. Services How it works 01 Aggregate Pull together data from multiple publicly available, verified sources. Rate Present as a 0-5 scale considering current impact and future commitments. 02 03 Integrate Plug into partner platforms to empower conscious decision-making. work EARTHMARK x KINDRED CASE STUDY Find out more AS FEATURED IN Speak to our team Demo, idea-sharing, ask-us-anything Q&A style, whatever it is... Lets chat Stay in the know We'll keep you in the loop with the latest goings-on and won't spam you, honest. Enter your email here Sign Up Thanks for submitting!

Earthmark x Kindred Kindred for Business is a tech for good social enterprise that has developed a unique loyalty and monetization platform. Kindred has incorporated Earthmark to deliver a powerful new feature with UK telco, Virgin Media O2. ​ This new feature, "Feel Good Shopping", allows users to browse as normal on their mobile browser, see the environmental performance of a brand (the brands' Earthmark) and generate funds to donate to sustainability initiatives. ​ This is the start of the shopping revolution. Together with our partners, like Kindred, we're placing a brands' environmental performance into customer journeys, just in the same way that trust and popularity already play a part. The power is in your hands. Shopping with your values in mind, on your terms. ​ 1/2 21% Conversion 25k+ Users 60% of the most popular brands have Earthmarks Talk to our team we're ready when you are Speak with us

We want to hear from you Our mission is to make it as easy to base decisions on a brands' environmental performance as it is based on trust and popularity. It's ambitious but possible. We see our role as aggregating publicly available data, cutting through the noise and delivering simple scores in the places you already browse, compare, shop and spend. ​ We've built some pretty cool tech to do most of the leg work but we know we won't always get it right. That's why we're calling on you to help us out and, if you think we may be missing certain data or have a suggestion on our methodology, we want to hear from you (genuinely). Have your say First Name Last Name Email Message Send Thanks for submitting!