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  • CJ and Earthmark launches new strategic partnership

    London & California,14 July Publishers: Empower Conscious Choices & Increase Conversion with Earthmark Sustainability is becoming more and more important to consumers. According to eMarketer, at least 45% of global shoppers are interested in shifting to brands that focus on circular and sustainable practices. One of the biggest hurdles to making more conscious choices? The effort it takes to verify sustainability claims. Today, it's easy for consumers to base shopping decisions on values like trust and popularity. With Earthmark, they gain trusted insight and confidence that allow them to evaluate environmental performance and make choices with sustainability in mind. B2C Platforms Struggle to Communicate Sustainability to Users It can feel nearly impossible to cut through the confusion of greenwashing, eco-labels, and carbon jargon to understand the true impact a brand has (good or bad!) on the environment. A recent global survey from Dentsu and Microsoft found that 42% of people surveyed wanted “clear, comparable information” on the carbon footprint of products and advertising, and 34% of respondents said they look for independent auditing to validate green claims. Adding environmental scores for brands into places where people already browse, shop, compare, and spend just makes sense. Which is why we’re thrilled to announce our newest strategic partnership with CJ, which gives an exclusive discount for CJ publishers. Who is Earthmark and what do they do? Earthmark is on a mission to empower conscious decision-making for consumers worldwide through clear, comparable environmental data. They aggregate global data from verified, trusted, and published sources and translate it into a single environmental score. They then partner with third-party platforms (like CJ publishers!) to plug their rating system into existing customer journeys. Depicted as a simple five leaf rating from 0-5, a brands’ Earthmark shows how they’re performing from an environmental perspective. A one-leaf rating represents businesses who are operating “as usual” with minimal to no effort to mitigate climate change, while a five-leaf rating represents businesses who are optimising positive impacts through regenerative business practices. Earthmark’s tools search the vast data pool of industry-leading certifications and third-party verified databases to ensure the result they present is the latest, most trustworthy, and robust information available. They consider the industry and size of a business, current and future committed environmental performance (i.e. emissions, carbon intensity, and net-zero targets), as well as select third-party certifications to get an accurate, representative view. Publishers Can Partner with Earthmark through CJ Partnering with Earthmark means you can integrate environmental performance adopt sustainability into your platform(s), empower your customers to make informed decisions, and improve real business metrics like conversions, average order value, and bounce rates. Enjoy discounted rates as a valued CJ partner when you sign up here. Here’s how it works: Head to CJ x Earthmark to provide your information (including your CJ Publisher Company ID) Earthmark will get in touch with next steps Once everything is final, API access makes it easy to spotlight brands’ environmental performance across your platform(s)! -- We couldn’t be more excited to join forces to offer this opportunity to CJ publishers and empower consumers to make more conscious choices. Questions? Reach out to Not yet a CJ publisher? Sign up at to partner with the world’s best brands.

  • Savings United and The Independent launch ‘Earthmarks’, rating brands’ sustainability

    London, 23 March Savings United, The Independent and Earthmark today announce the launch of an innovative initiative on The Independent’s vouchers portal, giving brands’ sustainability ratings. The Independent will now show ‘Earthmarks’ — environmental scores for sustainable, restorative and regenerative advertisers, allowing consumers to make conscious, informed decisions about their purchases. In addition, The Independent’s vouchers portal will now highlight sustainable product ranges to consumers in the form of offers, encouraging people to make more climate-friendly choices. Savings United and The Independent have also worked closely with affiliate networks and suppliers to source new sustainable advertisers, creating market-leading opportunities for consumers to buy better. Campbell Price, The Independent’s e-Commerce Director, says: “The Independent has been committed to environmental issues since launching in 1986, and this is the latest in a long line of innovative initiatives designed to give readers the tools to make change happen. By making it easier to understand which brands are sustainable, consumers will have more power to form decisions which are grounded in helping our planet in a tangible, impactful way.” Dan Cohen, Group Commercial Director at Savings United, says: "At Savings United, one of our pillars is to help consumers make conscious buying decisions and this exciting partnership between The Independent, Earthmark and Savings United is an innovative way to show this to consumers. In conjunction with ‘green coupons’, which shows consumers sustainable product ranges on advertisers’ sites, this provides consumers with the tools to understand and minimise the negative environmental effects of their purchase." Jack Linnett, Co-founder and CEO at Earthmark, says: "It's our mission to help people base decisions on the environmental performance of a brand, just in the same way they can with trust and popularity. We're partnering with trailblazers in the ecommerce and media space to start with and the reach this initiative gives us is huge - it’s a big step forwards in the movement to more conscious decision-making. We're incredibly excited to be partnering with The Independent and Savings United.” About The Independent The Independent has been at the front line of journalism since its launch in 1986, with its purpose to challenge, debate and make change happen way ahead of its time. It is the UK’s largest quality digital news brand and a top 10 news brand in the US, and was the first of the quality news brands to become fully digital (in 2016). Publishing from 12 countries and in six languages, and with a network of global correspondents, The Independent is a truly global news organisation. With a commitment to stay away from pacts with political parties, and with integrity, inclusion, innovation and independence as its guiding principles, The Independent is a dynamic, brand-safe environment for advertisers to reach a huge, loyal audience. For more information, visit and follow @IndyAdvertising on Twitter. About Savings United Savings United is the leading couponing white label provider for premium media companies. We offer the leading coupon, content marketplace solutions connecting smart shoppers with their favourite brands in a trustworthy environment. Founded in 2012, Saving United is present in 10 countries worldwide, such as the US, UK, Italy, Spain, France and Brazil. Savings United received the “Global Excellence” Award at the 2022 CJ Awards. About Earthmark Earthmark Solutions Limited (“Earthmark”) is at the intersection of consumer behaviour and environmental data. We empower consumers to make conscious decisions with simple 0-5 scores, or “Earthmarks”, to represent a business’ environmental performance. Founded in 2021, Earthmark is a fast-growing ClimateTech company aggregating publicly available data from robust sources to help people base decisions on a business’ environmental impact, just in the same way you can with trust and popularity.

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