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Hey! Here's a bit about us

Earthmark is a fast-growing ClimateTech company.


We aggregate publicly available data from robust sources to give a view of a brands' environmental impact through a simple 0-5 score. We integrate these scores (or Earthmarks) into partner platforms, from marketplaces and comparison sites to voucher pages and reward programmes.


We're at the intersection of consumer behaviour and environmental data. Here's a bit more of our story, who we are and what makes us tick.

Our story

We started Earthmark because it's easier to know if a brand's trustworthy, hygienic, or popular than to know if it's eco-friendly. What with the climate crisis and all, we didn't think that was right.

Our original goal back in 2019 was to help people find the greenest spots for eating, shopping, and most sustainable travel options nearby. We explored this idea through competitions and programmes with Climate-KIC and Carbon13.

But we soon realized there was a bigger puzzle to solve. We dug deep into the industry and discovered that there was so much info, yet so little clarity. With countless labels, certifications, and scores, it was a real mess. So, in 2021, we launched Earthmark.

Our mission is clear: to simplify the confusion and help people, businesses, and entire industries make real changes for a greener future.

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Our team 

We're a group of product, partnership, data and sustainability people with experience in consulting, coding, building and selling at companies such as Virgin Media O2, Wayra, BT, EY, Heineken, the European Commission and Amey.

Jack Linnett - Co-founder & CEO at Earthmark

Jack Linnett

Co-founder & CEO

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Laura Gibson, Co-founder & COO at Earthmark

Laura Gibson

Co-founder & COO

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Ollie Gibbs, Co-founder & Advisor at Earthmark

Ollie Gibbs

Co-founder & Advisor

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Anastasis Stamatis - CTO at Eartmark

Anastasis Stamatis


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Get in touch to start your journey with us

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