We created Earthmark because it's easier to see how trustworthy, hygienic or popular brands are than it is to see how environmentally-friendly they are. We think that's pretty rubbish given we're in a climate crisis.

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Drowning in a sea of ecolabels and yawning through ESG reports in an attempt to cut through the noise and see who's good (or bad) for the planet. We didn't think we were the only ones, and it turns out we're not.

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Our original idea back in 2019, was to create an app showing the most eco-friendly options nearby for eating, drinking, shopping and travelling. After kissing a few frogs and learning a lot through ideas competitions and venture builders (Climate-KIC and Carbon13), we figured out that the real problem lay in figuring out the actual environmental impacts of businesses.

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With so many labels, certifications and assessors, there needed to be an aggregator to simplify things and help people, businesses and industries move forward in driving actual change. In 2021, Earthmark was born.