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Hey! Here's a bit about us

Earthmark is a fast-growing ClimateTech company. We aggregate publicly available data from robust sources to help people base decisions on a business’ environmental impact. Just in the same way you can with trust and popularity.


We're at the intersection of consumer behaviour and environmental data. Here's a bit more of our story, who we are and what makes us tick.

Our story

We created Earthmark because it's easier to see how trustworthy, hygienic or popular brands are than it is to see how environmentally-friendly they are. We think that's pretty rubbish given we're in a climate crisis.

Drowning in a sea of ecolabels and yawning through ESG reports in an attempt to cut through the noise and see who's good (or bad) for the planet. We didn't think we were the only ones, and it turns out we're not.

Our original idea back in 2019, was to create an app showing the most eco-friendly options nearby for eating, drinking, shopping and travelling. After kissing a few frogs and learning a lot through ideas competitions and venture builders (Climate-KIC and Carbon13), we figured out that the real problem lay in figuring out the actual environmental impacts of businesses.

With so many labels, certifications and assessors, there needed to be an aggregator to simplify things and help people, businesses and industries move forward in driving actual change. In 2021, Earthmark was born.


Our team 

We're a group of product, partnership, data and sustainability people with experience in consulting, coding, building and selling at companies such as Virgin Media O2, Wayra, BT, EY, Heineken, the European Commission and Amey.

Jack Linnett - Co-founder & CEO at Earthmark

Jack Linnett

Co-founder & CEO

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Laura Gibson, Co-founder & COO at Earthmark

Laura Gibson

Co-founder & COO

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Ollie Gibbs, Co-founder & Advisor at Earthmark

Ollie Gibbs

Co-founder & Advisor

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Anastasis Stamatis - CTO at Eartmark

Anastasis Stamatis


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We're ready when you are 

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