We make environmental performance transparent
Earthmarks cut through the noise to inform consumer decisions, simplify the confusion, and help people, businesses, and entire industries to speed up the transition to a more sustainable economy.
Our story
We started Earthmark because it's easier to know if a brand's trustworthy, hygienic, or popular than to know if it's eco-friendly. What with the climate crisis and all, we didn't think that was right.
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Our original idea was to help people find the most sustainable spots for eating, shopping, and travelling nearby. We explored this idea through competitions and programmes with Climate-KIC and Carbon13.
But there was no easy way to determine how ‘sustainable’ places were. After digging deep into the industry and discovering that there was so much info, yet so little clarity and comparability. With countless labels, certifications, and scores, it was a real mess. We soon realised there was a bigger puzzle to solve. So, we launched Earthmark.
Our mission is clear: to simplify the confusion and help people, businesses, and entire industries make real changes that support a more sustainable economy, one choice at a time.
How we work
We’ve done the leg work for you, collecting, aggregating and scoring the right data from verified sources to give each brand a score out of five. Earthmarks are then shown on partner platforms, from marketplaces and comparison sites to voucher pages and reward programmes.
We're at the intersection of consumer behaviour and environmental data.