Feb 19, 2026

Data Without Context is Just Numbers: You can't convince without benchmarking

Written by Jack Linnett (Co-founder & CEO)

Benchmarking turns climate data into actionable insights that win stakeholder buy-in. Without it, raw numbers fail to drive the reductions businesses need.

Raw Data Falls Short for Decisions

Every company collects climate metrics, but isolated figures like total emissions don't move boards or investors. They demand context: peer comparisons revealing leadership gaps, commercial risks from lagging performance, and prioritised areas for impact. Benchmarking transforms numbers into strategic direction.

What Benchmarking Reveals

Contextualise carbon intensity by sector norms, weight waste and recycling rates for revenue scale, and map certifications to real outcomes. Boards gain clarity on high-priority reductions. Investors see credible progress, not selective stats. Regulators receive consistent, comparable disclosures that stand scrutiny.

Stakeholder Questions Answered

Boards ask where to focus for maximum effect. Investors probe relative risk versus opportunity. Benchmarking provides evidence that builds confidence and unlocks resources—turning "we have data" into "here's why we must act."

From Data to Decisions

You can't rally support for change without showing your position. Benchmarking bridges the gap, making climate action a boardroom priority.

Start benchmarking with Earthmark to align data with decisions that deliver.

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER