Jan 12, 2026

From Badges to Benchmarks: Rethinking Climate Credentials

Written by Jack Linnett (Co-founder & CEO)

Badges alone don't build trust in sustainability claims. Earthmark pairs certifications with benchmarks to reveal actual performance in emissions, waste, and supply chains.

Limits of Sustainability Logos

Over 456 global logos exist, with 87 in the UK, yet customers rarely understand their meaning. Regulators demand substantiation beyond symbols, and context-free badges signal box-ticking rather than genuine progress.

Beyond Badges to Benchmarks

Earthmark integrates third-party certifications into transparent profiles. This maps logos against real data on emissions, waste, and supply chains, benchmarks performance against peers, and structures credentials for clear, consumer-safe communication.

Trust Through Proof

Visible context turns vague symbols into compelling evidence. Benchmarks show what's behind the badge, earning credibility with shoppers, regulators, and stakeholders.

Upgrade Your Credentials

Logos start the story—benchmarks prove it. Connect with Earthmark to transform certifications into discoverable performance leadership.

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2026 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER