Jan 12, 2026
From Badges to Benchmarks: Rethinking Climate Credentials
Written by Jack Linnett (Co-founder & CEO)
Badges alone don't build trust in sustainability claims. Earthmark pairs certifications with benchmarks to reveal actual performance in emissions, waste, and supply chains.
Limits of Sustainability Logos
Over 456 global logos exist, with 87 in the UK, yet customers rarely understand their meaning. Regulators demand substantiation beyond symbols, and context-free badges signal box-ticking rather than genuine progress.
Beyond Badges to Benchmarks
Earthmark integrates third-party certifications into transparent profiles. This maps logos against real data on emissions, waste, and supply chains, benchmarks performance against peers, and structures credentials for clear, consumer-safe communication.
Trust Through Proof
Visible context turns vague symbols into compelling evidence. Benchmarks show what's behind the badge, earning credibility with shoppers, regulators, and stakeholders.
Upgrade Your Credentials
Logos start the story—benchmarks prove it. Connect with Earthmark to transform certifications into discoverable performance leadership.
