Get Found, Get Clicked: Using Earthmark to boost your brand in AI-driven search results

The way people discover brands is changing fast.

Search engines aren’t just delivering blue links anymore — they’re serving AI-generated answers.

That shift has huge implications for sustainability comms:

• AI looks for structure. If your claims are only in PDFs, they’re hard for LLMs to parse.

• AI values evidence. Vague terms like “eco-friendly” don’t cut through — verifiable data does.

• AI amplifies consistency. Conflicting numbers across reports, websites, and product pages confuse the model — and cost you visibility.
  
  

At Earthmark, we help brands become AI-ready by:
✅ Structuring environmental performance data in machine-readable formats
✅ Connecting claims to third-party sources for credibility
✅ Benchmarking results so “good” has context, not just assertion

The outcome:

• Search engines can find you

• AI can recommend you

• Customers can trust you
  
  

👉 If your sustainability story isn’t visible to the machines shaping discovery, it won’t be visible to people either.