Oct 21, 2025
Sustainability Isn’t Just a Value: It’s a Value Driver
Written by Jack Linnett (Co-founder & CEO)
Climate performance belongs in your growth strategy.
Too often, sustainability is treated as a moral choice. Something separate from the “real” levers of business performance.
But the evidence says otherwise:
🌍 Consumers: 80% are willing to pay nearly 10% more for sustainable goods (PwC, 2024).
📈 Regulators: New rules like the SEC’s climate disclosure and the EU’s CSRD make sustainability reporting mandatory, not optional.
🤝 Investors: 79% say climate risk disclosure is as important as financial disclosure - one-third say it’s even more important.
This isn’t CSR. It’s ROI.
At Earthmark, we help brands turn compliance data into commercial outcomes:
✅ Benchmarking performance against peers to create competitive advantage
✅ Structuring impact data so it’s discoverable in search, AI, and customer journeys
✅ Making climate claims transparent and trustworthy - reducing churn and strengthening loyalty
Sustainability isn’t a sideline. It’s one of the strongest levers for growth.
👉 If your climate performance isn’t in your business case, you’re missing a key driver of value.
