Case study
Bringing Sustainability to the Vouchers Space
Earthmark drives higher engagement and conversions by helping consumers spot environmentally responsible brands.
Turning Coupons into Climate Action
In a first-of-its-kind partnership, Savings United, The Independent, and Earthmark teamed up to introduce environmental scoring into the voucher space. With over 225,000 users engaging across 218 brands, this initiative is shaping the future of conscious commerce.
✅ Click-throughs up 23%
🛒 Conversions up 19%
🔻 Bounce rate down 5%
🌍 218 brands
Measurable Results
Hosted on The Independent’s vouchers portal, the experience made it easy for consumers to identify brands with above-average environmental performance using Earthmark scores. Brands scored 3 or higher featured more prominently, with higher performance linked to lower bounce rates and stronger session-to-click ratios.
The integration also supported Savings United’s onboarding strategy, using Earthmark scores to prioritise sustainable advertisers.
“Working with Earthmark has been fantastic! They help differentiate our product, strengthen partner relationships, and empower users to make more conscious buying decisions. Crucially, Earthmark has also been good for business—with metrics to prove it.”
— Dan Cohen, Commercial Director, Savings United
A Win-Win for Performance and Planet
Since launching in February 2023, this partnership has received enthusiastic feedback from across the affiliate ecosystem. Advertisers with an Earthmark of 3+ benefited from better results across sessions, unique clickouts, and overall engagement.
🌿 Brands with high Earthmarks featured more prominently
📈 Stronger click-through and engagement performance
🤝 Used to prioritise sustainable partners in onboarding
Why It Matters
By making it easier to understand which brands are sustainable, consumers have more power to form decisions grounded in helping our planet in a tangible, impactful way.