Competing Against Irrelevant Benchmarks?

Irrelevant benchmarks undermine sustainability credibility. Earthmark delivers sector-aligned comparisons that position brands as true category leaders for investors, regulators, and customers.

Flaws in Common Benchmarks

Brands often compare against global averages ignoring market realities, cross-sector data overlooking business models, or outdated baselines masking true gaps. This leads to ESG goals that fail to resonate, inflated messaging lacking relevance, and missed leadership opportunities.

Power of Sector-Aligned Benchmarks

Targeted benchmarking aligns performance with actual peers, strengthens environmental claims through credible context, and sets commercially grounded ESG targets. Relevant comparisons transform vague efforts into compelling, contextualized stories.

Build Real Credibility

Competing against wrong metrics misleads stakeholders. Earthmark ensures your benchmarks enhance trust rather than erode it.

Check Your Benchmark Relevance

Assess if current comparisons build or break credibility. Partner with Earthmark for sector-specific insights that drive authentic sustainability leadership.