Dec 16, 2025
Simplify or Be Ignored
Written by Jack Linnett (Co-founder & CEO)
Simplify environmental data or risk being ignored by consumers. Earthmark translates complex sustainability metrics into clear, credible messages that drive action and trust.
Why Sustainability Comms Fail
Most sustainability communications fail due to unreadable messages, not inaccurate data. Consumers avoid jargon like Scope 1, 2, and 3 emissions or dense PDF caveats—they demand straightforward clarity. Research reveals only 25% of UK consumers understand terms like "green," while fewer than half trust unverified claims.
Earthmark's Simplification Approach
Earthmark transforms brands' environmental data into consumer-friendly formats. This includes translating disclosures into simple proof points, benchmarking performance for credible context, and structuring data to appear in search results, AI tools, and product pages rather than hidden reports.
Outcomes of Clear Messaging
Simplified data ensures compliance goes beyond paperwork—consumers understand and act on it. Brands with clear signals gain attention over those with lengthy reports, building trust through verifiable, accessible impact.
Start Simplifying Today
Compliance alone isn't enough; clarity wins. Partner with Earthmark to make your sustainability efforts resonate with customers and stakeholders.
