Oct 16, 2025

Third-Party Ratings Are the Start. Earthmark Is the Signal

Written by Jack Linnett (Co-founder & CEO)

In a noisy sustainability landscape, logos and ratings alone aren’t enough.


🌍 B Corp. Fairwear. CDP. FSC. Carbon Neutral.

They matter, but:
- Most customers don’t know what sits behind them
- Regulators won’t accept them as proof on their own
- Investors still want context and comparability

Logos are the start. They show intent.

But what stakeholders really need is the signal:
📊 Clear, comparable data on emissions, waste, and supply chains
🔍 Evidence that’s structured and substantiated
💬 Proof points that are consumer-friendly and easy to understand

That’s where Earthmark comes in — distilling third-party ratings into a transparent performance profile, turning badges into benchmarks and certifications into clarity.

Because in a crowded space, the brands that stand out aren’t the ones with the most logos.
They’re the ones with the clearest signals.

👉 Third-party ratings start the story. Substantiated proof points drive trust and engagement.

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

© 2025 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2025 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER

© 2025 Earthmark Solutions Limited. All rights reserved.

13 Upper High St, Thame, Oxfordshire, United Kingdom OX9 3ER