Oct 16, 2025
Third-Party Ratings Are the Start. Earthmark Is the Signal
Written by Jack Linnett (Co-founder & CEO)
In a noisy sustainability landscape, logos and ratings alone aren’t enough.
🌍 B Corp. Fairwear. CDP. FSC. Carbon Neutral.
They matter, but:
- Most customers don’t know what sits behind them
- Regulators won’t accept them as proof on their own
- Investors still want context and comparability
Logos are the start. They show intent.
But what stakeholders really need is the signal:
📊 Clear, comparable data on emissions, waste, and supply chains
🔍 Evidence that’s structured and substantiated
💬 Proof points that are consumer-friendly and easy to understand
That’s where Earthmark comes in — distilling third-party ratings into a transparent performance profile, turning badges into benchmarks and certifications into clarity.
Because in a crowded space, the brands that stand out aren’t the ones with the most logos.
They’re the ones with the clearest signals.
👉 Third-party ratings start the story. Substantiated proof points drive trust and engagement.
