Size Does Matter! So Does Your Impact

When it comes to sustainability, absolute numbers rarely tell the whole story.

📉 A multinational might boast a 1m tonne carbon cut — but as a proportion of their footprint, it could be modest.

🌱 A smaller brand might show a 10,000-tonne reduction — and in relative terms, it’s market-leading.

Without weighting data for size and revenue, comparisons are misleading.

That’s where revenue-weighted benchmarking comes in:

✅ Gives emerging brands the ability to tell big stories backed by proportional progress
✅ Stops larger players from hiding behind impressive-sounding but low-impact numbers
✅ Builds trust with boards, investors, and regulators who need apples-to-apples comparisons

Impact isn’t just about scale. It’s about significance.

👉 If your sustainability story isn’t revenue-weighted, you may be under-selling your progress — or over-claiming it.