Sep 23, 2025
Turn Reports into Results: The ROI of Climate Disclosures
Written by Jack Linnett (Co-founder & CEO)
Most sustainability reports are written, filed…and forgotten.
But when climate data is translated into signals that consumers can see and trust, the impact is tangible.
Amazon’s Climate Pledge Friendly programme is proof:
📈 Products with the CPF label saw a 12.5% sales lift in the first year
👀 Page views increased by 10%
🛒 Consumer demand rose by 14%
Why?
Because clear, consistent, third-party-backed badging makes climate performance discoverable and credible at the very moment people are making purchase decisions.
This is the difference between disclosure that ticks a box and disclosure that drives growth.
At Earthmark, we take that principle further:
✅ Benchmarking performance against sector peers
✅ Structuring impact data so it can surface in search and AI
✅ Linking governance and commitments to consumer-safe proof points
The lesson is simple: don’t leave your impact buried in PDFs.
Showcase it where it matters - in every channel where customers, partners, and shareholders are looking.
👉 If your climate efforts aren’t driving visibility, trust, and sales, you’re leaving ROI on the table.
