Scared of greenwashing? So are we.

Right now, sustainability teams are stuck in a double bind:

⚖️ Stay quiet - and risk missing growth opportunities
📢 Speak up - and risk being called out for greenwashing

It’s no wonder climate comms feel like walking a tightrope.

The CMA’s own guidance is clear:
✔️ Claims must be truthful and accurate
✔️ Clear and unambiguous
✔️ Substantiated with evidence
✔️ Not omit important information

At Earthmark, we’ve built a framework that helps brands communicate with confidence:

✅ Benchmarking performance so you don’t cherry-pick data
✅ Structuring impact claims so they’re consistent across channels
✅ Linking disclosures to verifiable sources
✅ Translating technical data into proof points

The outcome?
- Messages that regulators trust
- Signals that customers understand
- Benchmarking that investors can rely on

Sustainable growth doesn’t come from being louder - it comes from being clearer.

👉 If you’re holding back for fear of greenwashing, it’s time to change the framework, not the story.