Want Better Rankings? Your Green Claims Need Better Structure

Structured green claims boost search rankings and customer visibility. Earthmark transforms vague sustainability statements into machine-readable formats that search engines, AI, and regulators recognise.

Why Unstructured Claims Fail

Sustainability messaging often hides in PDFs, relies on vague terms like "eco-friendly," or lacks substantiation, confusing search engines and AI models. This obscurity invites regulatory scrutiny and keeps claims invisible to customers seeking trustworthy eco-data.

Keys to Effective Structure

Implement structured data for emissions, waste, and recycling to enable rich snippets in search results and product pages. Use clear definitions aligned with frameworks like the CMA Green Claims Code, and maintain consistency across reports, product descriptions, and investor communications.

Proven Ranking Advantages

Google prioritises schema markup and structured data, while AI tools pull from well-formatted claims to answer shopper queries. Structured sustainability content doesn't just inform—it ranks, turning environmental performance into a competitive search advantage.

Structure Your Claims Now

Vague or buried claims waste your sustainability efforts. Partner with Earthmark to make your green data discoverable, credible, and rank-ready across channels.