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Kindred & O2: Feel Good Shopping

Kindred for Business is a tech for good social enterprise that has developed a unique loyalty and monetisation platform. Kindred has incorporated Earthmark to deliver a powerful new feature with UK telco, Virgin Media O2.

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"Earthmark is a key part of Kindred's value proposition, adding an innovative and engaging edge to our product that our users and partners love. Our mission is to transform ecommerce transactions into a force for good and Earthmark is helping us deliver on that, at scale.”

Jackie Mills, Partnerships Director

"Feel Good Shopping" is a browser extension powered by our partner, Kindred for Business, and white-labelled by Virgin Media O2.


It allows users to browse as usual on their mobile browser, see the environmental performance of a brand (their Earthmark), choose where to spend accordingly and, in the process, generate funds towards environmental projects.

Earthmarks are currently shown alongside 8,000+ brands in this feature.

This is the start of the shopping revolution. Together with our partners, we're placing a brands' environmental performance into customer journeys, just in the same way that trust and popularity already play a part. The power is in your hands. Shopping with your values in mind, on your terms.

Read more about the Kindred Samsung Partnership here. 

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Work with Earthmark

Learn more about how Earthmark can help you embrace, understand and communicate environmental performance for your brand. 

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