Oct 13, 2025
Earthmark partner with VoucherCodes, Helping Consumers Save + Shop More Sustainably
Written by Jack Linnett (Co-founder & CEO)
Every shopping basket makes a difference - and more people than ever want their spend to match their values. That’s why we’ve teamed up with VoucherCodes to make it easy to shop with more clarity and confidence by giving customers clear, benchmarked information when they're shopping for the best deals.
Earthmark acts as an independent scorecard for brands’ climate progress, digging into publicly available data from robust sources across areas like emissions, waste and net zero targets. All of this data is then benchmarked vs peers to give each brand a clear, simple score – so consumers can spot which ones are taking steps to cut their environmental impact.
Here’s how it works on VoucherCodes:
 ✅ Earthmark scores are now live on site
 ✅ Instantly spot brands exceeding benchmarks
 ✅ And still find great value at checkout
What’s happened since launch?
🌟 32 brands have already boosted their Earthmark score
🌟 59 brands already live on site with an Earthmark score
🌟 186% increase in visits to VoucherCodes' sustainability page 
 And we’re just getting started! This is about clarity, not perfection - giving consumers more information to decide what matters at checkout and supporting brands who are making real change.
Check it out for yourself: https://www.vouchercodes.co.uk/campaign/vc-sustainable-offers
