Waste Not, Click Not: How Waste Reduction Data Drives Conversions

Carbon dominates most sustainability conversations.
But waste is often what customers actually see.

📦 The amount of packaging.
♻️ Whether it’s recyclable.
🗑️ Whether waste stats are visible — or buried in fine print.

That visibility matters. Research shows:

- Shoppers are more likely to choose products with clear eco-labelling, especially around packaging and recyclability.

- In retail studies, transparent sustainability practices have been linked to higher satisfaction, loyalty, and even market share gains (Nielsen).

Which means waste data isn’t just operational. It’s commercial.

Brands that surface their waste reduction performance:
✅ Build credibility at the point of decision
✅ Reduce cart abandonment from “sustainability sceptics”
✅ Increase clicks and conversions by making proof visible, not hidden

At Earthmark, we help brands take waste data out of the appendix and put it where it counts — on product pages, in search results, and across customer comms.

Because if your waste story isn’t visible, you’re wasting more than packaging. You’re wasting conversions.

👉 How visible is your waste and recycling data right now?